Memo to the Dying 01:
To: Atty. Leni Robredo’s Media Coverage
Estimated Death: On the 40th day commemoration of Jesse Robredo’s death
Suggested Final Act: A Scathing Challenge to the Media
As it should be, Atty. Leni, the media coverage around you should rest in peace together with your beloved husband. But while we will miss your husband, we won’t give another thought to your media coverage. So, I hope you use these final days to come up with a big bang exit.
Your media relations strategy was exquisite as any survivor of a tragedy can be. You began with dignified silence; followed it with an intelligent and compassionate engagement with media; and then what? HIT THEM!
Your husband is a classic case of the emperor’s new clothes that media people are wearing. That mantle of objectivity? It doesn’t exist. They don’t determine opinion – they ride on the popular wave of collective neurosis.
Case in point: after the Luneta hostage-taking incident, media – picking up from Twitters and Facebook – were generally unkind towards and prejudiced against your husband. There was a clamor for him to resign.
Now that ordinary people, employees, the masses on the street honor Jesse, media joined in the foray and act as if they have been Jesse’s friend. Bullshit!
So, before your coverage dies, HIT it, with a strong force enough to plunge it into the deep blue sea. No, do not go into the Susan Roces avenue whose tirade against ABS-CBN (making Karen Davila cry) was vengeful. And where is she now? Right there in Walang Hanggan!
Do not mimic the president who attacked news anchor Noli de Castro during a grand celebration. That was both vengeful and opportunistic.
Yours will be a dignified and intelligent attack so that media will learn its lesson well — report the news as fairly as possible without primary consideration of ratings and twitter trending.