Memo to the Dying 08:
To: Kapatid Network
Estimated Death: When MVP acquires GMA
Suggested Final Act: Revamp Your News Programming and Become the Good News TV
Let us be honest, despite high-profile talent acquisition – vintage Nora Aunor, larger-than-life Sharon Cuneta, legendary Dolphy, and Ultimate Survivor Willy Revillame – you are still where you started pre-MVP: an outsider. You are the street dog waiting outside the kitchen door for leftovers of the audience shared by the two giants dining inside the restaurant.
Ah, but MVP is a wise and shrewd business, he knows this was coming. TV5 is intended to be a take-off point for a larger acquisition: GMA. That will happen anytime now.
Now, what should be your final act?
Niching should be your strategy, but where? Not in primetime teleserye. The cast you can afford to pirate, but the people behind the success of each teleserye – producers, directors, scriptwriters, casting directors – have forged their loyalty to The Charo Santos like the rings of Sauron. No one can escape the EYE of Charon.